In 2016 art insurers Hiscox reported that 48% of art buyers use Instagram, and predicted that by 2017 there will be more art purchases online than via galleries, auction houses and art fairs. This month, Unit London have teamed up with fast-growing online art platform Avant Arte to stage an exhibition of art popularised via Instagram.
Simply click on the image links here below for coverage of the show from the likes of the Financial Times, the London Evening Standard, BBC Radio London and more...
T H E F I N A N C I A L T I M E S
Melanie Gerlis writes:
"While art businesses have been blindly running around trying to harness the technology that will disrupt the market, the power of an existing social media platform — Instagram — has been doing much of the work for them. This week two ventures whose millennial founders are more than aware of the power of the social media platform are collaborating on a new exhibition. Avant Arte @ Unit London opened on Thursday (until February 2). Launched in 2014, Avant Arte is an art-sharing app with an Instagram account (@avant.arte) that at the time of writing had 477,000 followers — more than the Frieze art fair or David Zwirner Gallery. Followers include the influential contemporary art specialists Brett Gorvy, Simon de Pury and, as of the beginning of this year, Serpentine Gallery director Hans Ulrich Obrist. “We liked art but found galleries intimidating. We were born on Instagram though, so we knew how to get the widest possible audience,” says co-founder Christian Luitan, 23. But art is nothing if not also in real life, and the show at Unit combines artists that the gallery represents with those that Avant Arte has given instant attention — some, such as Ryan Hewett and Ivan Alifan, have both honours. “It’s the physicalisation of the social platform,” says Jonny Burt, 27, co-founder of Unit. Works are priced up to £25,000."
B B C R A D I O L O N D O N
Listen here at 1 hour 13 minutes on iPlayer
E V E N I N G S T A N D A R D - L O N D O N E R ' S D I A R Y
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A R T N E T
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W I D E W A L L S
Unit London X Avant Arte present an Instagram art show
W A L L S T R E E T I N T E R N A T I O N A L
Avant Arte, 13 Jan - 2 Feb 2017 at Unit London
T H E C R E A T O R S P R O J EC T
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B E A U T I F U L B I Z A R R E
Unit London X Avant Arte: An Instagram Art Show